𝗠𝗬𝗧𝗛: Missing a retail delivery window is just a minor inconvenience. 𝗥𝗘𝗔𝗟𝗜𝗧𝗬: Miss the window and your stock goes to the back of the queue — or gets cancelled entirely. In retail, delivery windows aren't flexible. They're contractual. And when your freight provider fails to hit them: ❌ Your stock arrives late to the shop floor ❌ Promotional campaigns launch without product ❌ Retailers impose penalty chargebacks ❌ Your relationship with the buyer takes